About Us 2018-04-04T16:43:31+00:00

We’re not new to this…

We’re The Right Solution at the Right Time.

Monetary is a connected commerce platform crafted for software developers and merchants. Our platform has a comprehensive API library that simplifies the integration and synchronization of data across POS (Point-of-Sale), mobile, web, and telephone sales channels. With a powerful blend of payments, CRM, loyalty, offers, redemption, inventory, and appointments, Monetary delivers highly profitable and personalized web and mobile experiences for software developers, merchants, and their customers.

Monetary’s founders are proven industry leaders with a history of success in payments, loyalty, and marketing automation and previously created the most successful POS integration platform in the industry.  With new, innovative payment solutions and intelligent marketing automation Monetary has created a revolutionary platform that provides quantifiable benefits to developers, merchants, and consumers.

We help developers and merchants transform ordinary customer interactions into extraordinary relationships.

Mutual Success

We Are Channel Driven

Take advantage of new revenue streams and bleeding-edge technology specifically architected to extend the value of your in-store POS to 24/7 connected channels including white-labeled mobile and web applications.

New Opportunities

Easily distinguish your company from the competition and watch your bottom line grow.

Profitable Offerings

With our API library, integration is quick and straightforward so you can get your new solutions into market quickly and reap the benefits!

Flexible Options

Powerful value adds and the ability to leverage data confined in a POS is a game-changer.

Choice Matters

Be in control and can choose to adopt one or all of our products.  HINT: To maximize results, choose all products – they are tightly integrated and complement the functionality of one another.


Extend your reach beyond the physical store with 24/7 technology like our mobile apps and web-based products.

Connected Everywhere

Omni-channel makes it easy for your customers to engage with you from any device in any manner they choose resulting in more business for you.  We make it simple.

Executive Leadership

Shelley PlomskeCEO and Co-Founder

Shelley started her career as a software developer, in 2003 Shelley joined a fast-growing startup in the payment processing industry. Her strong background in technology and customer support complement a deep-seated passion for helping channel partners achieve competitive advantages. She loves the constant change and competitiveness of the merchant services world. Launching Monetary is the realization of her goal of helping small to medium size merchants generate additional revenue and create a consumer experience like big box retailers. She’s particularly proud of the talented and accomplished team that surrounds her. Even as Monetary launches its revolutionary platform using cutting-edge technology, they are looking ahead to address the next set of needs and requirements for a fast-moving industry.

Shelley approaches all things with passion. She took up golf in 2014 and has spent countless hours practicing and playing. When not working on Monetary or golfing, she spends times hiking with her dogs and growing a beautiful vegetable and flower garden. Although life has had its ups and downs, Shelley wouldn’t do anything differently. “I am who I am because of what I have experienced,” she says.

Shelley Plomske is an accomplished speaker and a subject matter expert on the integrated payments industry and the future of connected commerce. A pioneering contributor to the payment processing industry, she has both technical experience as a software developer and the long view that comes of carving out a position as an industry leader and executive of a hot new startup. Her professional hot buttons are customer service and providing small- to medium-sized merchants with the integrated payment and automated marketing solutions necessary to help them compete with “big box” merchants.

An accomplished speaker, Shelley has been featured at numerous conferences and industry events.

Read Shelley’s blogs on the connected commerce industry. Hear Shelley speak about her company and her passion.

Shelley is available to speak on the following topics:

Connected Commerce: The Revolution in the Payments Industry

Commerce is changing. Today customers expect to be able to use multiple vehicles for browsing, buying and even paying for their purchases. Connected commerce allows merchants to offer customers a seamless experience whether they are using mobile, on-line or in-store purchasing channels (or a combination of them all). Big box merchants have the money to throw at technology solutions for integrated shopping and marketing activities. Small and medium retailers, not so much. Shelley describes the impact connected commerce is having on buying patterns and how smaller merchants can obtain and maintain connected commerce capability.

Customer Driven Marketing

Everyone knows by now that the internet radically changed marketing strategies. Rather than one-size-fits-all, marketing tactics target finely parsed groups – and even strive for outreach personalized for the individual. Big box operations such as Amazon, Home Depot and Zappos have spent millions developing and perfecting their marketing strategies, and social media outlets such as Facebook, Google and LinkedIn aim to offer finely differentiated markets to which a merchant can deliver its message.  However, even the “everyman” social media channels require dedication and persistence to maintain a marketing campaign. Most merchants simply don’t have the time, inclination or budget to develop such finely honed campaigns. Their POS systems, however, collect as a matter of course the data that can let them know how, when and why their customers buy. Shelley outlines a marketing strategy that is effective, affordable and designed to be “set and forget.” Sophisticated marketing automation tools learn from customer behavior and target outreach that matches customers’ needs and expectations.  When the marketing takes care of itself, merchants can concentrate on what they do best – provide the environment, product mix and service that attracts their target market.

The Changing Landscape of Merchandizing

Customers today expect instant gratification—if they want to order a new pair of shoes at 2AM on a Sunday morning, they expect to be able to do it. Delivery expectations have also changed. Amazon has made 2-day delivery a standard expectation. You can order online from Home Depot and pick up selected items later the same day at a local store. You can even order ahead at your grocery store or favorite deli and have the food waiting for you when you get there. Sometimes you don’t even have to get out of the car.

Connected commerce makes it possible, providing a seamless customer experience no matter how the customer chooses to interact. However, at the same time customers are expecting seamless access, merchants are faced with increased security challenges, compliance requirements and the complexity of multiple media transaction complexity. Shelley provides insights into how and why the landscape is changing and what steps smaller local and regional merchants can take to ensure that they are staying competitive and providing excellent customer experience.

What Happens when the Plastic Goes Away?

The cashless society is just about here. With more and more transactions taking place online, the need for cash continues to diminish. Now you are starting to see credit cards sharing the same fate. The need to have a seamless customer experience whether ordering from a SmartPhone, laptop, or in person, plus the increasingly sophisticated methods cyber crooks have for collecting data online or at physical POS terminals is driving new payment strategies. Merchants are experimenting with tokens, passwords and other tools that eliminate the need to carry, present or enter credit card data to make a purchase. Shelley discusses the technology that is driving this trend and the opportunities and challenges POS developers and merchants face in implementing it.

Shelley is also available to speak to developer, dealer and merchant groups about how to benefit from Monetary products and services. Inquire about speaking engagements.

Motto: “The people who are crazy enough to think they can change the world are those that do.”—Steve Jobs

Lisa BlandfordCOO

Lisa likes to keep all things running like a well-oiled machine. She is passionate about the merchant services industry and finds it exhilarating to be a part of a fast-paced community where members share and learn from each other.

Lisa began her career in payment processing industry in 2003 when she left her work in the title and home mortgage market to become a “Jill of All Trades” with a vibrant new startup. As the startup grew from five to more than 700 people, Lisa’s responsibilities and successes grew. She is an expert at getting things done. When she’s not applying her strong organizational skills to growing Monetary, Lisa keeps in shape by running—she is an avid participant in 5Ks and 10Ks. She also loves playing Legos and light sabers with her young son. A fan of such heavy metal bands as Pantera, Black Sabbath and Slayer, she knows most of their songs by heart and has been known to frequent mosh pits at concerts from time to time.

Motto: ”The Force is with me. I am one with the Force.” Chirrut Îmwe (Star Wars: Rogue One)

Greg CastroVP Sales

Greg is a seasoned veteran of the payments industry. He started more than 21 years ago selling terminals door to door. As he grew in his career he found his true passion in channel sales. Monetary’s vision, and the platform that embodies it, ensures that he can create great partner experiences. Because lightning-fast industry changes impact not only developers and dealers, but the merchants and consumers who depend on them, Greg’s personal mission is to have their backs with products and services that help the entire merchant chain to function smoothly, provide exceptional consumer satisfaction and increase revenue.

Greg’s passion to create an ecostructure that fosters success applies to his personal life as well. He teaches his children never to take the short road to advancement to someone else’s detriment. Some of his proudest moments have been watching both his son and his daughter win state sports titles. Ask him about the winning score in a triple overtime ice hockey game that snagged a state title! He’s also a foodie – experimenting with tacos and sliders, and is always ready for anything – even parachuting out of a plane.

Greg is a seasoned veteran of the payments industry. He started more than 21 years ago selling terminals door to door and found his true passion in channel sales shortly thereafter. A strong motivational speaker and subject matter expert on the integrated payments industry, Greg offers his insights on what makes this industry great and where the future will take it. Because lightning-fast industry changes impact not only developers and dealers, but the merchants and consumers who depend on them, Greg’s personal mission is to help the entire merchant chain to function smoothly while staying current, provide exceptional consumer satisfaction and increase revenue.

Greg speaks on the interactions between POS developers, dealers and merchants and discusses the kinds of technology and support that can help them all be successful. A visionary on customer experience as a lynchpin of success, he believes in a human approach to integrated processing and empowering small to medium merchants. Greg looks at the long picture: what will POS developers need to offer merchants that gives them what they need to provide exceptional customer interactions that lead to both loyalty and increased profitability.

An accomplished speaker, Greg has been a speaker at industry events for more than 10 years including:ETA and RSPA, as well as a number of developer partner conferences including: RPOWER, Action Systems, CRS Dealer Conference, FOCUS POS Dealer Conference, CAP Software Dealer Conference, RetailPRO Global Conference, and VARTECH’s Bluestar Global Conference.

Read Greg’s blogs on the connected commerce industry. Hear Greg speak about Monetary and his passion for creating success along the entire integrated payments chain.

Greg is available to speak on the following topics:

The Future of Merchandizing: Developer and Merchant Strategies for Keeping in Front of the Technology Curve

POS developers excel at creating POS solutions for specific industries. Their main differentiation is in how they address their customers’ challenges and opportunities. However, POS systems need to be able to address the increasingly complex integrated payment processing requirements as customers demand seamless ordering and payment solutions (i.e., interacting with merchants 24/7 by whatever medium is handy – mobile app, internet, phone, in-person). A strategic partnership with an integrated payment processing provider allows developers to offer access to the latest technology, effortlessly maintain compliance with security and privacy regulations, and be free to focus on their specific areas of expertise. Greg discusses the future of merchandizing and strategies for finding the right partner match.

Keeping the Human Touch in Online Commerce

Online marketing is all about the personal touch. Social media, email marketing campaigns, online advertising and other marketing campaigns emphasize reaching out to individuals and tailoring outreach to match their preferences and buying patterns. Then how come it gets harder and harder to reach a human when you have a question or need help? Greg discusses how POS developers and dealers can help smaller merchants build customer loyalty and increase revenue through the right kinds of integrated marketing automation tools. He also explains the benefits of having humans available when something goes wrong.

How to Compete with Big Box Customer Experience

Merchants typically have their hands full developing and managing product lines, inventory and fulfillment. Few smaller merchants have the time or money to spend on the kind of marketing deployed by Amazon, Home Depot, Zappos and other big box merchandizers. Payment systems, by their very nature, have access to valuable information on customer purchasing habits. While there are numerous marketing tools available to POS developers and the merchants they serve, unless the marketing tools have access to the same payments database, opportunities may be lost and efforts duplicated. Greg talks about the benefits of automated marketing systems that are integrated with the payment processing database to give smaller merchants access to Big Box marketing strategies – and Big Box results.

Greg is also available to speak to developer, dealer and merchant groups about how to benefit from Monetary products and services. Inquire about speaking engagements.

Motto: “If everyone around us is successful, then we are doing something right.”

Bob GanleyChief Financial Officer

Bob’s guiding principle is that you can’t manage what you can’t measure. He has 30 years of experience in using technology to improve quality, eliminate defects and streamline business practices in a variety of tech markets. He is excited to be a part of Monetary’s commitment to use its connected commerce platform as a vehicle for providing merchants with the 360-degree view of their business, allowing them to focus their time and talent on doing what they love best. He sees his role at Monetary as being a leading advocate for optimizing performance through enabling people and empowering process.

When Bob isn’t working he is savoring the outdoors. Depending on the season, he mountain bikes or snow-shoes Colorado’s trails, enjoying the forest’s tranquility. His most exhilarating adventure was a 10-day live-aboard scuba diving trip to the Galapagos where he did four dives a day enjoying sea life in a pristine environment.

If Bob had one thing to do differently, he would have become a husband and father earlier. He married in his 30s and says of the experience, “My wife and daughters have made me a better man by challenging my conventional wisdom and encouraging my emotional growth.”

Motto: “Fortune favors the well-prepared.”

Departmental Leadership

Kevin OliverSoftware Architect

Kevin’s path to being a software architect is, to say the least, unusual. After eight years in the Army (the outcome of partying too much in college, he says), he returned to college to get a bachelor’s degree in Russian Language and Literature. Going back to school after the military, he says, is his biggest accomplishment. Coming from a family full of PhDs and Masters, it was just something he needed to do.

However, unlike many liberal arts majors, he put himself through school doing programming. He was able to pay off his student loans in less than 1 year and gain the experience that led him to numerous software programming positions in the last 16 years, most in the payments industry. As he puts it, “I’ve been able to be successful in technical jobs without a tech degree because I’m logical – and I don’t overanalyze.”

When he’s not working with his team to build out the software platform for Monetary, you can find him swimming, hiking, watching Netflix, or out in his code shed working on side projects to keep himself fresh.

Motto: “Just go out and do it. You can beg for forgiveness later.”