About Us 2017-05-18T19:24:17+00:00

We’re not new to this…

We’re The Right Solution at the Right Time.

Monetary is an omnichannel, connected commerce platform crafted for software developers and merchants. Our platform has a comprehensive API library that simplifies the integration and synchronization of data across POS (Point-of-Sale), mobile, web, and telephone sales channels. With a powerful blend of payments, CRM, loyalty, offers, redemption, inventory, and appointments, Monetary delivers highly profitable and personalized web and mobile experiences for software developers, merchants, and their customers.

Monetary’s founders are proven industry leaders with a history of success in payments, loyalty, and marketing automation and previously created the most successful POS integration platform in the industry.  With new, innovative payment solutions and intelligent marketing automation Monetary has created a revolutionary platform that provides quantifiable benefits to developers, merchants, and consumers.

We help developers and merchants transform ordinary customer interactions into extraordinary relationships.

Mutual Success

We Are Channel Driven

Take advantage of new revenue streams and bleeding-edge technology specifically architected to extend the value of your in-store POS to 24/7 connected channels including white-labeled mobile and web applications.

New Opportunities

Easily distinguish your company from the competition and watch your bottom line grow.

Profitable Offerings

With our API library, integration is quick and straightforward so you can get your new solutions into market quickly and reap the benefits!

Flexible Options

Powerful value adds and the ability to leverage data confined in a POS is a game-changer.

Choice Matters

Be in control and can choose to adopt one or all of our products.  HINT: To maximize results, choose all products – they are tightly integrated and complement the functionality of one another.


Extend your reach beyond the physical store with 24/7 technology like our mobile apps and web-based products.

Connected Everywhere

Omni-channel makes it easy for your customers to engage with you from any device in any manner they choose resulting in more business for you.  We make it simple.

Meet the Executive Team

Shelley Plomske
Shelley PlomskePresident & Co-Founder
Shelley joined Mercury in 2003 among a small group of initial employees who built the foundation for the company’s rapid growth in integrated payment processing technology for point-of-sale systems. She was responsible for all of the technology and support organizations and was instrumental in driving innovative technology and services that created the competitive advantages for Mercury’s channel partners. In 2012 Shelley transitioned to Total Merchant Services as the VP of Product. Shelley was responsible for creating new products and services to transform Total into a next generation payment processing company. In April 2014 she launched Groovv a platform that generated revenue and helped merchants manage their business. Groovv included a point of sale system, a robust marketing engine, and full-featured reporting tool.
President 100%
Professional Golfer 63%
Dion Gonzales
Dion GonzalesVP Product & Co-Founder
Dion, formerly CEO at Loyl.me, is recognized internationally as a loyalty and marketing automation expert and created one of the first marketing automation platforms designed for merchants large and small. First launched in 2007, this data-driven platform provides quantifiable results on marketing ROI not previously attained with other technologies in the market; and, focuses on intelligence, automation, and easy integration into web, mobile, and POS systems. Loyl.me grew to cover eighteen countries and is localized in six different languages. In 2015, Loyl.me was acquired to be part of the Monetary toolset.
Product Innovation 100%
MMA Training 57%
Jeff Dorchester
Jeff DorchesterVP Marketing & Co-Founder
Jeff is a driving force behind creative visions coming to life. As a seasoned Creative Juggernaut, Industrial Designer, and entrepreneur, he brings his style and abilities to work their magic at Monetary as VP of Design and Marketing. He has experience in numerous sectors including financial, SaaS, automotive, healthcare, real estate, retail products and more, Jeff works wonders leveraging emerging technologies for mobile apps, web, UX, UI, e-commerce, and so forth. Jeff’s designs have been featured in publications such as USA Today, giving global recognition for works and success. Jeff co-founded Loyl.me in 2012 and grew the company until its 2015 acquisition by Monetary.
Design & Marketing 100%
Professional Race Car Driver 69%
Lisa Blandford
Lisa BlandfordVP Operations
Lisa keeps all things running like a well-oiled machine. In 2003, she joined Mercury and helped build the foundation for the company’s rapid growth in integrated payment processing. She was responsible for team development, merchant underwriting, automated merchant onboarding and the merchant, dealer and developer sales support teams. In 2014, Lisa, her husband Mike, and a small group of initial employees opened Declaration Brewing, named “One of the Hottest New Beer Bars in the U.S.” and “10 Hottest Bars in Denver” by zagat.com. She has experience in residential real estate, title insurance and lending. Her integrated payment processing experience coupled with brewery business ownership and real estate transitions nicely into VP of Operations at Monetary.
Operations 100%
Brewing Beer 79%