Shelley Plomske is an accomplished speaker and a subject matter expert on the integrated payments industry and the future of connected commerce. A pioneering contributor to the payment processing industry, she has both technical experience as a software developer and the long view that comes of carving out a position as an industry leader and executive of a hot new startup. Her professional hot buttons are customer service and providing small- to medium-sized merchants with the integrated payment and automated marketing solutions necessary to help them compete with “big box” merchants.
An accomplished speaker, Shelley has been featured at numerous conferences and industry events.
Read Shelley’s blogs on the connected commerce industry. Hear Shelley speak about her company and her passion.
Shelley is available to speak on the following topics:
Connected Commerce: The Revolution in the Payments Industry
Commerce is changing. Today customers expect to be able to use multiple vehicles for browsing, buying and even paying for their purchases. Connected commerce allows merchants to offer customers a seamless experience whether they are using mobile, on-line or in-store purchasing channels (or a combination of them all). Big box merchants have the money to throw at technology solutions for integrated shopping and marketing activities. Small and medium retailers, not so much. Shelley describes the impact connected commerce is having on buying patterns and how smaller merchants can obtain and maintain connected commerce capability.
Customer Driven Marketing
Everyone knows by now that the internet radically changed marketing strategies. Rather than one-size-fits-all, marketing tactics target finely parsed groups – and even strive for outreach personalized for the individual. Big box operations such as Amazon, Home Depot and Zappos have spent millions developing and perfecting their marketing strategies, and social media outlets such as Facebook, Google and LinkedIn aim to offer finely differentiated markets to which a merchant can deliver its message. However, even the “everyman” social media channels require dedication and persistence to maintain a marketing campaign. Most merchants simply don’t have the time, inclination or budget to develop such finely honed campaigns. Their POS systems, however, collect as a matter of course the data that can let them know how, when and why their customers buy. Shelley outlines a marketing strategy that is effective, affordable and designed to be “set and forget.” Sophisticated marketing automation tools learn from customer behavior and target outreach that matches customers’ needs and expectations. When the marketing takes care of itself, merchants can concentrate on what they do best – provide the environment, product mix and service that attracts their target market.
The Changing Landscape of Merchandizing
Customers today expect instant gratification—if they want to order a new pair of shoes at 2AM on a Sunday morning, they expect to be able to do it. Delivery expectations have also changed. Amazon has made 2-day delivery a standard expectation. You can order online from Home Depot and pick up selected items later the same day at a local store. You can even order ahead at your grocery store or favorite deli and have the food waiting for you when you get there. Sometimes you don’t even have to get out of the car.
Connected commerce makes it possible, providing a seamless customer experience no matter how the customer chooses to interact. However, at the same time customers are expecting seamless access, merchants are faced with increased security challenges, compliance requirements and the complexity of multiple media transaction complexity. Shelley provides insights into how and why the landscape is changing and what steps smaller local and regional merchants can take to ensure that they are staying competitive and providing excellent customer experience.
What Happens when the Plastic Goes Away?
The cashless society is just about here. With more and more transactions taking place online, the need for cash continues to diminish. Now you are starting to see credit cards sharing the same fate. The need to have a seamless customer experience whether ordering from a SmartPhone, laptop, or in person, plus the increasingly sophisticated methods cyber crooks have for collecting data online or at physical POS terminals is driving new payment strategies. Merchants are experimenting with tokens, passwords and other tools that eliminate the need to carry, present or enter credit card data to make a purchase. Shelley discusses the technology that is driving this trend and the opportunities and challenges POS developers and merchants face in implementing it.
Shelley is also available to speak to developer, dealer and merchant groups about how to benefit from Monetary products and services. Inquire about speaking engagements.